the objects

This series is a light-hearted take on semiotic theory and a call to question the words - the language - we take for granted. What happens when the link between signifier ➝ signified is severed? 

At its core, language is a constructed system of signs. Within this system, language itself is but one component - it is the signifier, a set of scribbles on a page or sounds made during speech. The signified - the pure idea communicated through this language - is invariably tinted by the signifier's identity/associative powers. As perpetual and naturalized users of language, we can make the mistake of overlooking this crucial distinction between language and what it stands to represent.

Languages have their own personalities, which affects the way they lend meaning to truth.
​Here, I tried to develop a linguistic personality that is only nominally familiar, to push the boundaries of implicit expectations.

…language is never innocent.

Roland Barthes